Question 3 evaluation

 

1. The agency that I’ll be using for my magazine to be published is “BAUER” which is a media company founded in 1875 and owned by Yvonne Bauer till this day. This is a company who is very well known for publishing for small magazines and getting them to the top of the table very quick. It manages a portfolio for more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries. One of the main reason on why I chose Bauer to publish my magazine is because of their high success rate. However, there are 4 main publishers that I could’ve picked which are IPC media, Bauer, NATMAG and Conde Taste, but I still chose to go with using Bauer as I think that company is more simple to use as it’s a common magazine company. On the other hand, I know that I will have more competition which will make it harder for my magazine to grow, so I’ll need to meet the buyers’ needs and produce magazines that are different and stand out from the others. I also wanted to use BBC as a publisher because of the immense popularity they have in England and the huge interest they have in Grime. Shows like “Fire in the booth” and “1xtra interviews” from BBC helped grime grow and is getting interest from a lot of grime fans that out there ( which is mostly the younger generation) ,  however getting my magazine published by the BBC isn’t possible as they only publish magazines based on their TV shows/channels which is an unfortunate case.