Hip-Hop/Grime Magazine analysis TASK 2: Serkan Coskun

FRONT COVER

• This magazine is a mid-waste shot as we could only see Jay-Z from the waste up
• Jay Z is wearing the 1950’s gangster type clothing to show wealth and power as gangsters in the 1950’s were known to be dominant, rich and controlling.
• The hat and the scarf makes him look classy and fits in with the style of clothing and makes it look more interesting than normal
• The cigar he is holding also displays him being rich as cigars are expensive.
• The background colour of the magazine is gold and very bright which could be used to relate it to wealth and power as gold is associated as something expensive and rare
• The Masthead is also being shown fully and is not fully behind Jay-z’s head which is good to show the audience the producer of the magazine and get credit for it
• The font is classical and old type which matches with jay-z’s style of clothing. Most of the writing is also written in big so the buyer could see it properly and don’t miss the important information. Furthermore the more important information like the other celebrities that are included in the magazine on the right is underlined to convince fans (apart from Jay-z’s to buy the magazine) which is smart as it may interest more people and earn the company more money.
• The skyline also says  “HIP HOP ON A HIGHER LEVEL” to make their magazine look more prestige than the others
• The anchor is JAY-Z, he’s the one that holds the front cover and makes it look fitting with everything else.

The target audience for this magazine is for both genders and from the age 15-40 as that is the average age that listens to hip-hop most of the time.

 

Contents page

• The background is made extremely white/light to make Jay Z stand out even more. This is good for the page as Jay Z is in all black and looks prevailing and dominant as its making him stand out. The red also stands out from the city and brings him out more as well as his name. It also matches with his latest album
• The structure and design of the page is very simple as its main aim Is to show off Jay Z as the leading figure but nothing else
• As well as the structure the fonts being used in the contents Is also very simple and the main cover line has been bolded out to further increase what the issue is on about and to fit the feel of this magazines surreal look, the main cover line is also red which makes it transparent

• The writing on the left shows/says everything that’s included in the magazine and has the most important information which is why it’s bigger than the writing on the right. The extra stuff has been added to the right and is bolded so it can easily be seen. The main is to make Jay Z look bigger than Hip-Hop and make the magazine look interesting as possible. Front Cover

  • The colours of this magazine is like most of the other XXL magazine covers as they tend to use red, white and black in their magazines a lot. However it’s a good combination of colours and always works well together
  • The rappers are standing in an arrogant way like typical rappers as all rappers think they’re better than the others. The style of the clothing also matches the way they’re standing and posing as it looks more gangster. In my opinion the image isn’t the best and is not better than the Jay Z magazine as it looks more rushed and simple (seems like they haven’t put effort into the magazine). 
  • The font of the main cover line is plain like the others and gets to the point but it is very obvious that it’s been designed on photo shopped as it looks very flat on the magazine. The style of the font also matches the clothing of the members which goes really well.
  • The left third of the front cover only mentions 5 artists and has been written in two different colours to indicate that it’s important for the buyer to see. It is also underneath the masthead which will straight attract the eye of the person who is looking at the logo
  • The masthead is also very visible to the eye which is good so it doesn’t hide itself from the buyer and proves that its “XXL’s” magazine
  • Furthermore on the right side you could see the other celebrities that are in the magazine. However its very small but boldly written which is very hard for the buyer to see straight away when they’re analysing the magazine
  • Overall the whole magazine looks very old fashioned and doesn’t go with the 2016 look we have now. It also looks very rushed and needs more colours added to it.